An Integrated Approach to New Food Product Development
| Author | : Howard R. Moskowitz |
| Publisher | : CRC Press |
| Total Pages | : 503 |
| Release | : 2009-06-24 |
| ISBN-13 | : 9781420065558 |
| ISBN-10 | : 1420065556 |
| Rating | : 4/5 (56 Downloads) |
Book Synopsis An Integrated Approach to New Food Product Development by : Howard R. Moskowitz
Download or read book An Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by CRC Press. This book was released on 2009-06-24 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa
