True Story

True Story
Author :
Publisher : Harvard Business Press
Total Pages : 234
Release :
ISBN-13 : 9781422170687
ISBN-10 : 1422170683
Rating : 4/5 (83 Downloads)

Book Synopsis True Story by : Ty Montague

Download or read book True Story written by Ty Montague and published by Harvard Business Press. This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder of a brand studio describes how businesses can change their marketing strategies to describe and promote their brand's story in an effort to appeal to modern consumers who have become increasingly interested in what a business embodies and represents. 20,000 first printing.


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