Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discov

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be r

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end

Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users