How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and impl

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media